Last updated: February 25, 2026
Lane Linen operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Lane Linen is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.
1. Personal Information We Collect
When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you. We may collect the following categories depending on how you interact with the Services:
• Contact details: name, billing/shipping address, phone number, and email address
• Financial information: credit or debit card details processed securely through our payment provider — we do not store full card numbers
• Account information: username, password, security questions, preferences and settings
• Transaction information: items viewed, added to cart or wishlist, purchased, returned, exchanged, or cancelled
• Communications: messages you send us via customer support, email, or contact forms
• Device and usage information: IP address, browser type, pages viewed, referring URL, and how you interact with the Services
• Inferences and preferences: information we derive about your interests, preferences, and behaviors based on your interactions with our Site and purchases (used for personalization and marketing)
• Approximate location: derived from your IP address to support shipping estimates and regional content. We do not collect precise GPS-level location data
• Reviews, photos, and survey responses: content you voluntarily submit, such as product reviews, ratings, or feedback surveys
2. Sources of Personal Information
We may collect personal information from:
• Directly from you: when you create an account, visit the Site, complete a purchase, submit a review, or contact us
• Automatically through the Services: via cookies and similar tracking technologies when you use our website
• From our service providers: when they collect or process personal information on our behalf
• From third-party partners and referrals: for example, if another customer refers you, or through retail partner data
• From social media platforms: if you connect via a social login or interact with our social media content
3. How We Use Your Personal Information
We may use your personal information to:
• Process and fulfill orders — including payments, shipping, order notifications, and returns
• Personalize your shopping experience — including product recommendations based on purchase history
• Send marketing and promotional communications — emails, SMS, or postal mail (opt-in only; opt out at any time)
• Serve interest-based advertising — on our Site and third-party platforms based on your browsing and purchase activity
• Detect and prevent fraud and security threats
• Respond to customer support inquiries
• Comply with legal obligations
• Text messaging (SMS/MMS): if you opt in to text messages, we may send order updates and promotional messages to the number you provide. Consent is not required to make a purchase. Message and data rates may apply. Reply STOP at any time to unsubscribe
• Abandoned cart reminders: if you add items to your cart without completing checkout and have previously provided your email, we may send a reminder email with your consent
• Post-purchase surveys: we may invite you to complete an optional survey after your purchase to help improve our products and services
4. How We Disclose Personal Information
We do not sell your personal information. We may share it in the following circumstances:
• With Shopify and service providers who perform services on our behalf: payment processing, fulfillment (including Amazon MCF), shipping, data analytics, cloud storage, and customer support
• With business and marketing partners for advertising services. You may opt out of targeted advertising at https://privacy.shopify.com/en
• When you direct or consent to disclosure, such as through social media integrations or third-party login
• With affiliates or within our corporate group (Lane Linen is part of the Homespun family of brands)
• In connection with a business transaction, legal obligations, or to protect our rights and users
5. Interest-Based Advertising & Retargeting
We may use cookies, pixels, and similar tracking technologies to serve you advertisements on third-party websites and platforms based on your browsing activity on our Site. This is sometimes called "retargeting" or "interest-based advertising."
You can opt out of interest-based advertising through:
• Digital Advertising Alliance (DAA): www.aboutads.info/choices
• Network Advertising Initiative (NAI): www.networkadvertising.org/choices
• Shopify Privacy Portal: https://privacy.shopify.com/en
Please note that opting out does not mean you will stop seeing ads — it means the ads you see will be less tailored to your interests. Opt-outs are device and browser specific; you will need to opt out on each device and browser you use.
6. Cookies & Tracking Technologies
We use cookies and similar technologies on our Site, including:
• Essential cookies: required for checkout, cart functionality, and site security
• Analytics cookies: help us understand how visitors use the Site (e.g., Google Analytics)
• Marketing cookies: used to serve relevant ads and measure campaign performance
You may control cookie preferences through your browser settings. Disabling certain cookies may affect Site functionality. Our Site also respects the Global Privacy Control (GPC) opt-out signal — learn more at https://globalprivacycontrol.org/. We do not recognize other "Do Not Track" browser signals.
We may use session replay tools to record anonymized sessions on our Site for the purpose of identifying usability issues and improving the customer experience. These recordings do not capture payment information or passwords.
7. Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit may be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To learn more about how Shopify uses your personal information, visit the Shopify Consumer Privacy Policy. You may also exercise rights related to Shopify-processed data at the Shopify Privacy Portal (https://privacy.shopify.com/en).
8. Third-Party Websites & Links
The Services may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their policies independently.
9. Children's Privacy
Our Services are not intended for children under the age of 13 (or the age of majority in your jurisdiction). We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request deletion. We do not knowingly sell or share personal information of individuals under 16 years of age.
10. Security & Data Retention
We implement reasonable security measures to protect your personal information. However, no method of transmission or storage is 100% secure.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
• Order and transaction data: 7 years (tax and accounting compliance)
• Marketing preferences and email opt-ins: retained until you opt out or request deletion
11. Your Rights & Choices
Depending on where you live, you may have the following rights regarding your personal information:
• Right to Access / Know: request access to the personal information we hold about you
• Right to Delete: request deletion of your personal information
• Right to Correct: request correction of inaccurate information
• Right of Portability: receive a copy of your data and request transfer to a third party
• Right to Opt Out of Sale or Targeted Advertising: we do not sell data, but you may opt out of targeted advertising uses
• Managing Communications: unsubscribe from promotional emails at any time via the unsubscribe link in any email. We may still send transactional emails related to your orders or account
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is sold or shared, and the right to opt out. To exercise California rights, contact us at hello@lanelinens.com or visit our Privacy Portal. We will not discriminate against you for exercising your privacy rights.
California residents may also request information about personal information shared with third parties for their direct marketing purposes under California's "Shine the Light" law (Cal. Civ. Code § 1798.83). To make such a request, contact us at hello@lanelinens.com.
To exercise any of your rights, contact us at hello@homespunglobal.com. We may need to verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf.
12. Complaints
If you have complaints about how we process your personal information, please contact us at hello@homespunglobal.com. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.
13. International Transfers
We may transfer, store, and process your personal information outside the country in which you reside. If we transfer personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent instruments.
Our Site is primarily intended for US residents. If you are accessing the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and where data protection laws may differ from those of your country.
14. Accessibility
We are committed to making our privacy practices accessible to all customers. If you need this Privacy Policy in an alternative format due to a disability, please contact us at hello@lanelinens.com and we will work to accommodate your needs.
15. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the revised version on this page with an updated "Last updated" date. For material changes, we will provide notice as required by applicable law. Continued use of the Services after changes are posted constitutes acceptance of the updated policy.
16. Contact Us
For questions about this Privacy Policy or to exercise your rights, please contact us:
• Email: support@lanelinen.com
• Mailing Address: Lane Linen, 276 Fifth Avenue, Suite 903, New York, NY 10001, US
• Privacy requests: support@lanelinen.com